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About FBInnovation
Your partner for practice-oriented B2B research on the domestic and international market
Who is FBInnovation?
Year of foundation:
1996 as a market research institute and cooperating member of the international Business Information Group (BIG)
Founder:
Fritz
Brandes, MBA: 16 years of successful sales and company management for
technical products and capital goods; special interests: service
quality, causes for and relationship between customer satisfaction and
customer loyalty.
Staff:
All staff members, interviewers and analysts build upon their own professional B2B experience.
Trust the experts:
Phone +49 2137 917880
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Assessor jur., MBA
Managing Director,
Project Manager
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Tasks:
Analyses
for German and international companies focusing on B2B surveys and
conducted both nationally and internationally in more than 20
languages.
Expertise:
Long-term experience in customer, sales, image, competition, market-potential and employee satisfaction analyses.
Development of a successful concept for the systematic and flexible design and conduct of analyses.
In-depth
knowledge of the particular requirements of medium-sized companies due
to long-term practical experience in sales and marketing.
Guidelines and principles of FBInnovation:
- widely accepted good price-performance ratio
- timely submission of analyses, also for international customer surveys in different languages
- respect for your customer's time
- practical and viable, i.e. non-academic nor too theoretical reports
- precision and focus on our core competence, i.e. no telephone
selling (which would prevent customers from being open towards us)
- sales and marketing-oriented consultation as well as joint
definition of market research targets and survey subjects with you, our
customers
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